Cel mai mare proiector din lume, IMAX®, acum ÅŸi în România

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Cel mai mare proiector de film din lume a fost instalat astăzi ÅŸi la BucureÅŸti ÅŸi va funcÅ£iona în prima sală IMAX® din România. Noua sală IMAX® va fi inaugurată în această toamnă în cadrul celui mai mare proiect cinematografic din Å£ară, un complex cu 21 de săli de cinema care va fi deschis de Cinema City în mall AFI Palace Cotroceni.

Tehnologia IMAX® (Image Maximum) are la bază o peliculă de film specială de 70mm, iar sistemul de proiecÅ£ie cu lentile duble ÅŸi sistemele audio digitale de tip tridimensional creează o experienţă 3D autentică. 

Proiectorul IMAX® instalat astăzi cântăreÅŸte o tonă, fiind comparabil cu greutatea unui automobil, iar dimensiunile sale le depăşesc cu mult pe cele ale unui proiector de film digital obiÅŸnuit. Mai mult, costul unui astfel de sistem de proiecÅ£ie se ridică la circa 2 milioane USD, în timp ce un proiector clasic de 35mm costă în jur de 40.000 USD.

Tehnologia proiectorului IMAX® este unică ÅŸi permite rularea simultană a două benzi de film la o viteză de 24 de cadre pe secundă. Pentru a obÅ£ine efectul de proiecÅ£ie 3D, lentilele proiectorului sunt aliniate cu precizie ÅŸi generează pe ecranul gigant imagini suprapuse pentru ochiul drept ÅŸi pentru ochiul stâng al spectatorilor. De asemenea, filtrele polarizate aplicate lentilelor proiectorului sunt realizate astfel încât să se potrivească cu cele din ochelarii speciali ai spectatorilor.

Lumina generată de lămpile de 15.000 de waÅ£i ale proiectorului IMAX® 3D este atât de puternică, încât, dacă ar fi amplasată pe Lună, s-ar vedea cu ochiul liber de pe Pământ. De asemenea, pelicula de film IMAX® are o rezistenţă atât de ridicată încât ar putea fi folosită pentru tractarea unui camion.

În Europa există puÅ£in peste 70 de săli IMAX®. Cinema City deÅ£ine, în ţările în care este prezentă, licenÅ£a exclusivă de operare a cinematografelor IMAX® (tehnologie ce oferă o experienţă 3D unică), având deja 8 săli în Polonia, Ungaria, Cehia ÅŸi Bulgaria. Cea de-a noua sală IMAX® din reÅ£eaua Cinema City va fi inaugurată în toamnă, în complexul Cinema City Cotroceni din incinta AFI Palace.

În România reÅ£eaua Cinema City cuprinde deocamdată cinci multiplexuri la nivel naÅ£ional -  la IaÅŸi, TimiÅŸoara, Cluj, Bacău ÅŸi PiteÅŸti.

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Despre Cinema City

 

 

Cinema City International, listată la bursa din VarÅŸovia, este cel mai mare operator de cinematografe multiplex din Israel ÅŸi din Europa Centrală ÅŸi de Est. Compania îÅŸi dezvoltă continuu reÅ£eaua pe o piaţă de peste 100 de milioane de locuitori, distribuită în ÅŸase ţări: Israel, Polonia, Cehia, Ungaria, Bulgaria ÅŸi România.

 

Activitatea companiei începe încă din 1929, în Israel, Cinema City dezvoltându-se rapid ÅŸi devenind lider de piaţă în această Å£ară. A urmat apoi extinderea în afara Israelului, cu primul multiplex al companiei deschis în Ungaria, în 1997. În septembrie 2009, Cinema City deÅ£inea deja, în ÅŸase ţări, o reÅ£ea de 66 de cinematografe multiplex, cu un total de 609 săli ÅŸi o capacitate de peste 118.200 de locuri. Cinema City este operatorul de cinema cu cea mai mare rată de creÅŸtere din Europa, cu peste 45 de multiplexuri (un total de 472 de săli) în faza de construcÅ£ie, în acest moment.

 

Pe lângă vânzările generate din bilete ÅŸi servicii, în multiplexuri, Cinema City obÅ£ine venituri ÅŸi din distribuÅ£ia de film (având ÅŸi licenţă exclusivă de distribuÅ£ie pentru producÅ£iile Disney în Israel, Polonia ÅŸi Ungaria), din vânzări de DVD ÅŸi VHS, publicitate ÅŸi diverse proiecte imobiliare legate de complexurile cinematografice operate. Grupul Cinema City International are peste 3.000 de angajaÅ£i în cele 6 ţări unde deÅ£ine reÅ£ele de cinematografe.