Romanian company Allview launched an ad campaign to promote its X4 Soul Infinity flagship smartphone with AVI voice assistant, according Telecompaper. Named 'Built by technology, created for you (Construit de tehnologie, creat de tine)', Allview's campaign runs on TV, online and retail and presents the benefits of the company's X4 Soul Infinity flagship smartphone. It's the first phone that features its AVI vocal assistant in Romanian. The TV ad has two 30' and 10' variants that will run from 2 November to 2 December on 18 TV channels.
AVI has been recently released in a beta version and is constantly updated with new capabilities, the company said. The voice assistant, as represented on the TV spot, can write dictated messages, call contacts, open navigation, and set addresses by voice commands, and more.
