See presenters, celebrities and artists in person – Live broadcasts and programmes on the stage – Train to be a presenter, autograph-signing sessions – First hand information about the latest technology and innovations – Live, non-stop entertainment. During the week from 31 to 5 September international media interest will again be focused on IFA in Berlin. In addition to live radio and television coverage of IFA, many stations and networks use this event to establish direct contact with their viewers and listeners, providing trade visitors and the public with details about their programmes, offers and projects. And equally importantly, they will be presenting audiences at the fair with a wide and varied programme of entertainment. Here are just a few selected examples.

Stations at the IFA Global Broadcast Center

TV Networks and broadcasting groups from all over the world are represented with their newspools at IFA, and are preparing to report from the Global Broadcast Center in Hall 6.3.: Al Jazeera (Qatar), CCTV Channel 2 (China), CCTV Channel 9 (China), Jiangsu TV (China), Servus TV (Austria), TF 1 (France), BFM Business TV (France), France Info (France) , La chaîne I Techno Web TV (France), Dubai TV (Dubai), NHK (Japan), TVN 24 (Poland), Polsat News (Poland), Polsat Biznes (Poland), CNN Turkey (Turkey), TRT (Turkey) , EBU (Switzerland), ENEX (Luxembourg), AP (UK), Reuters (UK), Bloomberg (Europe, Asia, Australia, the Pacific, North- and South America).

ARD Buffet extra – 85 minutes live from IFA

ARD is extending an invitation to spend some exciting and entertaining days at IFA 2012. In Hall 2.2 the public sector network awaits visitors with five stands and an extensive programme on the stage, presented by Maxi Arland. Leading journalists and stars from the world of entertainment on ARD will be appearing as guests or performers each day on the ARD stage. The "ARD Buffet" from 31 August to 5 September will also be one of the features of IFA 2012. SWR Ratgeber (advice programme) on the First channel will be broadcasting live four times from the Berlin Exhibition Grounds. Some fascinating topics and useful information about services and entertainment will be presented on the ARD stage in Hall 2.2, along with some culinary delicacies. The highlight of the six days spent by the SWR Ratgeber programme at IFA will be provided by a special 85-minute edition on Saturday (1 Sept.), starting at 12.05 p.m., which is being broadcast live on the First channel. Also coming live from Berlin will be the "ARD Buffet" on 3 and 5 September on First, and on 4 September on rbb Television. Among those appearing will be the presenters of the "ARD Buffet", Fatma Mittler-Solak and Holger Wienpahl, the SWR multimedia expert Andreas Reinhardt, the floral specialist Nadine Weckardt, the leading "ARD Buffet" chefs Michael Kempf, Jacqueline Amirfallah and Karlheinz Hauser, as well as some celebrity guests including pop star Hansi Hinterseer, who will be performing his hits live. As well as experiencing the broadcasts of the ARD Buffet visitors to IFA can meet and chat with the presenters, chefs and experts at Café-Bar as well as trying to win some of the prizes on offer.

Visitors can also look forward to a diverse programme of off-air entertainment on the ARD stage in Hall 2.2 each day during IFA from 2.30 to 3.15 p.m. Among those who will be welcomed by presented Maxi Arland will be the confectioner Cynthia Barcomi, with some of her creations. There will also be assistance from computer expert Andreas Reinhard and advice about floral decorations from Nadine Weckardt. Daily competitions will also offer opportunities to win prizes.

Other features of the "First" ARD channel: test your accuracy

With plenty of opportunities to get actively involved, visitors to IFA can also experience some of the shows and series, sports and talks available on the "First" channel in the ARD Hall 2.2. There will be live contributions by presenters and some of the cast of such popular German television series as "Tatort", "Polizeiruf 110", "Verbotene Liebe", "Rote Rosen", "Der Dicke", "Donna Leon", "Lindenstrasse" and "Grosstadtrevier". Actors from the early evening series, which comes under the general heading of "Heiter bis tödlich" (From humourous to deadly) on the "First" channel such as"Fuchs und Gans", "Akte Ex" and "Hauptstadtrevier" will also be appearing. Friederike Kempter and Matthias Klimsa will be happy to meet with the public and answer their questions. ARD stars will be talking about their work and signing autographs. Fans can also take part via Twitter and Facebook.

One of the main features on the stand will be of particular interest to sports enthusiasts, with the presentation of the World Biathlon Championships 2013. A simulation is being provided to show visitors the degree of concentration needed by athletes on the biathlon shooting range in order to be able to hit such tiny targets. Everyone who takes part will be able to take home a picture of their efforts. The latest trailers and details about the early evening crime thriller series beginning in September are just some of the attractions of the "Heiter bis tödlich" stand, which also includes a shooting gallery, and here too the emphasis is on accuracy. On the "Brisant" (Controversy) sofa visitors can meet the presenters Mareile Höppner and Kamilla Senjo and, in this studio setting, try their skills as presenters of controversial topics, and take a copy of their efforts home on a DVD.

n-tv as a cross-media information service provider

At IFA 2012 the occupants of the halls on the Exhibition Grounds will again include n-tv. News, stock market reports, news specials and the n-tv advice programme are being produced and broadcast from the n-tv studio in Hall 23b, Stand 104 at IFA. Visitors to the fair can watch presenters, technicians and camera teams at work for a genuinely live television experience.

Until 5 September n-tv will be broadcasting from Berlin each day, with hourly news at the weekend (1/2 Sept.) between 10 a.m. and 5 p.m. and on weekdays (31 Aug. and 3 to 5 Sept.) the Telebörse (stock market programme) at 12.10, 1.10 and 2 .10 p.m., and with News Specials at 12.30, 1.30 and 2.30 p.m. On the evening preceding the start of the fair Jennifer Knäble will be reporting from the red carpet at the big IFA Gala. Prominent figures from the worlds of politics, business and society will be gathering there for the opening ceremonies of this year’s IFA. The n-tv society expert will be talking to her guests about technology, trends and products making their debut at the fair.

Viewers will also be able to enjoy a close-up look at television in the n-tv studio at the fair. Following on from their work in front of and behind the camera the presenters and technicians will be available to answer visitors’ questions. Under the skilled supervision of the newsreaders Annett Möller and Isabelle Körner there will also be opportunities for visitors to try their skills on camera. But n-tv has much more to offer than just television, as can be seen at IFA 2012. In Hall 23b all the different ways can be seen by which n-tv news can be received by viewers and users. In the fair studio all the various n-tv apps for smartphones and tablets can be tried out, along with n-tv digital text (HbbTV). Other highlights on the news broadcaster’s stand consist of an opportunity, using photos, for visitors to participate in the successful n-tv PR campaign, and there will be an appearance by the network reporter Moritz Wedel, as well as a news quiz.

euronews plans partnerships with leading CE brands

A number of partnerships with leading international CE brands are planned by euronews, with the focus on the subject of "Connected TV". The concluding contractual negotiations will be taking place during IFA 2012. Details of the corresponding joint venture agreements are to be announced during the fair. The international news network is also sending a reporter and a two-man television team to Berlin, and they will be out and about on the Exhibition Grounds on 1 and 2 September. On 4 September the "hi-tech" programme, which is broadcast around the world, will focus on IFA and the relevant coverage can be seen from this date onwards at "www.euronews.com".

N24: Live broadcasts, Online Special and programme for visitors

Several times each day on weekdays between 9 a.m. and 1 p.m. during its news programme "N24 Nachrichten" , N24 will be switching to its studio at the fair on Stand 311 in Hall 9, where presenter Marcus Tychsen will provide in-depth coverage of trends, topics and the main innovations at IFA. Each day the channel will be focusing on a specific topic: TV and Equipment (31 Aug.), Cameras and Audio (1 Sept.), Gadgets (2 Sept.), Mobile – Smartphones, Tablets, SatNav and Laptops (3 Sept.), The Home and White Goods (4 Sept.) and Best of IFA 2012 (5 Sept.).

Midday news about the stock markets, "Börse am Mittag", presented by Dietmar Deffner, will be produced at the fair and broadcast live from IFA with invited guests. Parallel to its TV coverage N24.de is also using a daily programme entitled "IFA Spezial", also with some interesting guests and presented by Felicia Pochhammer, to provide its users with in-depth details about its work and also about a wide range of activities at the fair. The N24 app, available for iPhone, Android and Windows, will be presented by Felicia Pochhammer.

The Berlin news station will feature a full programme during IFA, not only on air and online: on the N24 stand presenter Miriam Pede will be producing the airberlin weather rforecast, guiding visitors and viewers through the programme of entertainment (including "N24 Quiz" and the guess-the-picture programme "N24 Bilderrätsel") as well as inviting visitors to take a look behind the scenes at the news station.

rbb introduces free ARD children’s app for the first time

As of 13 August 2012 new programme structures have been introduced by rbb Television, along with new formats and a new design, and its viewers can now obtain a close-up look at their station in action. In the ARD Halle 2.2 the people of Berlin and Brandenburg can obtain their own personal television-themed photographs in the style of the current advertising campaign, to take home with them. During the daily autograph sessions well known faces and presenters from rbb Television will also be answering questions from the public. Members of the rbb services editorial team will also respond to queries about new and well-known programmes. There will also be plenty of games for people to get involved in, and lots of opportunities to win prizes.

For visitors with a technical interest there are opportunities on the rbb stand in Hall 2.2 to subject the innovations on display there to exhaustive practical tests. For example, a second-screen application can be used as a simple way of receiving rbb text HD. This can be done using a mobile terminal, either in the form of a smartphone or a tablet PC, and offers a number of additional features too. The rbb Mediatheque is another eye-catching feature on the rbb stand. The "Sandmann app" from rbb, MDR and KiKA can be seen there for the first time. The first free app for children from ARD will be released after the fair for iPhone and iPad as well as for Android smartphones and tablet PCs.

Fritz presents the Neuen DeutschPoeten concept

In the summer of 2010 Fritz, part of rbb, presented the Neue DeutschPoeten concept for the first time in a sell-out show at the Astra in Berlin. In 2011 the performances took place against the unusual background of a sold-out Summer Garden on the Exhibition Grounds at IFA. In what must be the capital’s finest open-air arena, in glorious sunshine, 13,000 fans enjoyed the Neue DeutschPoeten performances again last year with Clueso & Band, Wir Sind Helden, Philipp Poisel, Marteria, Bosse, Kraftklub, Andreas Bourani and Max Prosa. "Once again Fritz Radio proved not only that it is ‘always searching for new talent’ but also that it knows how to present the talent that it finds in the best possible light. We are eagerly waiting to see what next year will bring" wrote Lausitzer Rundschau online last year. And now the time is here: With the slogan "Die Neuen DeutschPoeten" Fritz is presenting musicians and bands performing in German for the third time on 1 September 2012 at the IFA Summer Garden. The line-up this year is again an outstanding one, with singers Tim Bendzko, Max Herre & Freunde, MIA., rapper Marsimoto, Thees Uhlmann, The Koletzkis, Tiemo Hauer and the band Vierkanttretlager. Comperes for the afternoon are Bosse and Hadnet Tesfai.

Live recording of Deutschlandradio’s "Quasseltag"

With its location in the ARD Hall, No. 2.2, Germany’s national radio service again emphasises its membership of the group of public broadcasting networks. Visitors to IFA can obtain information on the stand about three outstanding, national broadcasting services: Deutschlandfunk, Deutschlandradio Kultur and DRadio Wissen. Each day at 2 p.m. Christian Bienert, presenter of "Sonntagsrätsel" on Deutschlandradio Kultur, will be taking the time to chat with the public and answer their questions. Between 11 a.m. and midday on Friday (31 Aug.) the children’s programme "Kakadu" from Deutschlandradio Kultur will be the guest on the ARD stage, where live recordings will be made of "Quasseltag". It can be heard on the same day from 1.30 to 2 p.m. on Deutschlandradio Kultur. The presenter Tim Wiese and children’s reporters Jule and Emilia will be providing coverage of activities at IFA and interviewing a celebrity.

There will also be an opportunity for visitors to the fair to experience terrestrial digital radio on the Deutschlandradio stand in Hall 2.2. They can find out how to receive the three services from the national radio network, what additional facilities are available, and what the latest receivers look like. Those who are interested can try out applications from Deutschlandradio for the iPhone, iPad and other smartphones, take part in social media activities from DRadio Wissen and follow them at the same time on Facebook, Twitter and Google+.

Antenne Café in the IFA Summer Garden

It has now become something of a tradition: the Antenne Café in the IFA Summer Garden. Nationally and internationally known artists will be performing here in these relaxed surroundings. This year they will include such stars as Heinz Rudolf Kunze, Gunter Gabriel and Maite Kelly. Visitors to IFA can enjoy the lively and varied programme, brought to them as in previous years by Antenne Brandenburg, either over coffee and cakes directly in front of the stage, or on the lawn or a bench. Each day during the fair (except Saturday, 1 Sept.) at 1.30 p.m. Inka Bause, Kira Herbrand and Jürgen Karney will be inviting visitors to spend an entertaining afternoon watching the show.

VIVA reports on the iCandy Stage at IFA 2012

The organisers of the iCandy Stage in Hall 7.2A have again provided extensive technical facilities for the music acts and other talented performers. This continues to be the venue for many leading performers and newcomers, who will be capturing the atmosphere of the world’s largest trade show for consumer electronics and home appliances as well as delighting their many fans.

Artists without a recording contract and who want to grab the last available slot on the big iCandy stage can apply to take part in the iCandy Sound Contest. Internet users were asked to cast their votes online for their favourites to determine the best eight from a shortlist selected by a panel of experts. And the Winner is: "Schreiber" from Hamburg/ Bad Segeberg. Their big chance now awaits them on 31 August when they will be performing in front of a large audience on the iCandy stage. The winners will receive fan packages from iCandy and are automatically nominated for the finale of the YOU Song Contest at the YOU Youth Fair. This gives them a chance of winning one of the highly sought-after EMMAwards at the ELDANI MEDIA NIGHT, as well as attractive label promotion and booking contracts.

As at last year’s event, all the organisational aspects are in the hands of trendwerk77 GmbH of Mülheim an der Ruhr. The stage programme and special events on the Saturday (iCandy M-Night) and the Tuesday (Music meets Talk) are the responsibility of friends4bands and ELDANI MEDIA. On the Friday (31 Aug.) and Saturday (1 Sept.) VIVA.tv in Hall 7.2A will be making recordings and reporting from the iCandy Stage about the iCandy Sound Contest and the iCandy M-Night.

PHOENIX with details about highlights of the programme

PHOENIX is again represented at IFA 2012 as part of the ARD group of broadcasting stations in Hall 2.2. Visitors can obtain information about the three main features of its presentation, communicating experiences, documentation and discussions, as well as about current television programmes and future projects. This event and documentation channel operated jointly by ARD and ZDF will be providing live coverage of the US conventions in the run-up to the presidential election, the week of budgetary debates in the German parliament, and the ruling by the German Constitutional Court on the rescue package for the euro. Other aspects include the ILA Berlin Air Show, the celebrations to commemorate the Day of German Unity and the Munich Oktoberfest. The latest documentation with a powerful visual impact is used to illustrate every facet of political and social reality. Social and economic issues are examined in depth in the talk shows, with suitably qualified guests. At the FORUM MANAGER on Sunday, 16 September 2012 the speaker will be the German football manager Uli Hoeness.

The latest digital services from the regional broadcasting stations

On the "Digital World" stand in the ARD hall 2.2 the regional broadcasting stations will be presenting their modern ranges of radio services with accompanying, supplementary information in the form of text and images, along with TPEG (Transport Protocol Experts’ Group). This service of the future for people on the move not only provides drivers with more accurate and extensive traffic reports but also ensures enhanced safety in everyday life. Experts will be at IFA to illustrate the advantages of digital radio as well as advising visitors about aspects or home or mobile reception. Together with the Institute for Broadcasting Technology and with the support of the microchip manufacturer Frontier Silicon, ARD will be presenting one of its future digital radio services: the interactive slide show. This enables individuals to store and use the images broadcast during the course of a programme.

The HbbTV standard (Hybrid broadcast broadband TV) combines the traditional viewing experience with on-demand content. Trade visitors and interested members of the public will find plenty of information and advice about applications based on the HbbTV standard at the "Digital World", where they can also experience the many additional editorial items available on offer there. Among the innovations on show are an improved ARD EPG with a completely new appearance and direct link with the mediatheques, as well as "second screen" applications on the basis of the HbbTV standard. This is the term chosen by experts for the use and networking of additional devices such as tablet computers in combination with televisions. Several times each day the rbb presenter Gerald Meyer and guests will be at the "Digital Arena" to conduct a tour of discovery of the worlds of digital radio and television.

Walking Acts from KiKA

The ARD and ZDF children’s channel is represented again this year by one of its regular presenters, Singa Gätgens. She will be appearing on the Friday (31 August) and from Monday to Wednesday (3 – 5 Sept.) with the Walking Acts and will be presenting the Families’ Quiz on the ARD stage in Hall 2.2. On Saturday and Sunday (1 / 2 Sept.) the presenter will be Marc Langebeck. In between broadcasts both presenters will be available to sign autographs. In addition, from 31 August to 5 September, one of the Walking Acts, Bernd the Bread, will be providing the fun and the entertainment. And he will not be alone: between 10 a.m. and 6 p.m. some cult KiKA characters, the Sandmann, Shaun the Sheep, Socke the Crow, Pittiplatsch and, at the weekend, Ernie and Bert, will also be putting in an appearance.

Other broadcasting stations at the International Broadcast Center

Activities are also planned by a large number of other national and international radio and television stations. Moreover, following a highly successful debut last year, IFA 2012 will again include the "International Broadcast Center" (IBC), with the latest newscasting facilities, in Hall 6.2. Numerous TV teams from all over the world have applied for accreditation and they will be reporting live from the Berlin Exhibition Grounds between 29 August and 5 September, and will also be producing items about the world’s largest trade show for consumer electronics and home appliances for transmission at a later date.

Main themes at IFA to 31 august

Dr. Rainer Hecker: IFA continues its upward course

For the organisers of IFA, Gesellschaft für Unterhaltungs- und Kommunikationselektronik (gfu), it is already apparent that orders with a value exceeding 3.7 billion euros will be placed at the event this year. The reasons for this assertion were given by Dr. Rainer Hecker, Chairman of the Supervisory Board of the gfu, at yesterday’s opening press conference of IFA: “IFA takes place at the right time of the year and, driven by innovation, it is a unique fair for the trade and the general public alike.” In Germany alone the market for CE products is likely to increase by 4% to 29 billion euros this year. “And this is despite difficult market conditions which are affected by the debt crisis in many countries,” Hecker stated. He put the increase in the volume of the worldwide market at 1,100 bi. US$, which is still +2%. The most impressive increase was in the worldwide sales of 3D televisions, a total of 43 mi. (+117%), followed by 106 mi. tablet PCs (+68%) and 700 mi. smartphones (+62%). At 232 mi. the number of TV sets sold only accounted for a +1.8% increase, compared with the +48% represented by the 89 mi. smart TVs. There is also a very evident trend towards larger screen diagonals of 50 inches and more, 15 mi. of which are expected to be sold this year (+25%). “Thus the trends at this year’s IFA are connectivity for smart TVs, tablet PCs, smartphones with higher resolution, as well as HD, 3D, 4K and OLEDs”, explained the chairman of the gfu Supervisory Board.


Dr. Zinkann: “Positive assessment” of the global home appliance industry

The Chairman of the ZVEI Home Electrical Appliance Product Division, Dr. Reinhard Zinkann, is viewing the worldwide future for this sector with restrained optimism. During the IFA 2012 opening press conference on Wednesday he reported that sales in Europe during the first half of the year were slightly lower than in the equivalent period last year. But while sales declined in Western Europe they were increasing in Eastern Europe. “However, overall the dynamic pace of expansion has slowed”, he added. Asia continues to be a growth market and is steadily developing, but here too the process has been less vigorous. China occupied a special place in his remarks: “With a twelve per cent share of the world market the Chinese market is as large as that of the United States”, according to Zinkann. While results in the USA remain stagnant, Latin America is experiencing growth, with double-digit increases in Brazil. “The European debt crisis is a major burden”, the ZVEI chairman admitted, “but the home appliance industry is performing well.” Although he does not expect any change in the world market during the second half of 2012, nevertheless he remains positive in his assessment.


Dr. Christian Göke: Global importance of IFA continues to increase

The continuous rise in the numbers of trade visitors and in the display area offer proof of the growing worldwide importance of IFA as a trend-setting trade fair that accurately indicates the state of the industry around the world. This was pointed out by the COO of Messe Berlin, Dr. Christian Göke, at the opening press conference of this year’s IFA. A poll conducted last year by Euronics revealed that, when faced by an economic crisis, 15.3 of the population would make savings on vacations and 12.5 per cent on attending cultural events, while only 2.4 per cent would be prepared to cut back on home appliances, 2.1 per cent on health care products, and 7.9 per cent on consumer electronics, which are the three focal points of IFA. Demand on the Exhibition Grounds at IFA is so great that it has already been necessary to erect temporary halls, and Göke announced the construction of a new building, which will be in place by 2014 to provide additional space.




Highlights of the products and sectors on display at IFA


Samsung presents 55 inch OLED TV and Galaxy camera

“The reason why we are here is because of the millions of consumers”, said Boo-Keun Yoon, President of the Consumer Electronics Division of Samsung, at IFA 2012. The company is presenting a whole range of new developments on the Berlin Exhibition Grounds. They include the ES9500 OLED TV set, on show for the first time in Europe, with its 55 inch screen, and the 75 inch LED Smart-TV ES9000. Among the smartphones on show is the Galaxy Note II with an HD screen and 8 megapixel camera. Another product making its debut is the Galaxy camera, equipped with the latest Android platform Jelly Bean, which can be linked wirelessly to any network.

(Hall 20, contact: Petra Woyzik, tel.: +49(0)6196661850, email: petra.woyzik@samsung.com)


Panasonic: The TC future is smart

Panasonic expects that, by 2015, around 54 per cent of all televisions sold worldwide will be smart sets and that 51 per cent of all system cameras will not incorporate SLR technology, according to Laurent Abadie, CEO and Chairman of Panasonic Europe, speaking at his company’s press conference at IFA. Developments are focussing on the intelligent networking of a wide range of devices from smartphones to digital cameras and TV receivers. By 2018 the company intends to be the world leader in green innovation in the electro-industry and accordingly Panasonic is one of the partners in the construction of the Skolkovo Smart City in Russia, on which work will begin by 2015 at the latest.

(Hall 5.2, Stand 101, contact : Anne Günnewig, tel.: +49 (0) 173 6282508, email: anne.guennewig@eu.panasonic.com)

Sony boss Hirai presents new innovations

“Good afternoon everyone. Thank you for joining us today for Sony’s 2012 IFA Press Conference. I always enjoy visiting Berlin. And this time is particularly meaningful to me, as this is the first global consumer electronics event that I am attending as Sony’s Chief Executive Officer”, said Kazuo Hirai, President and CEO of the Sony Corporation since April. At IFA 2012 he is presenting a series of new innovations as visible proof of the turnaround in the company’s fortunes with a return to profitability and growth. These include a Bravia TV receiver with an 84 inch screen and 4K HD resolution, a Vaio Duo computer which folds out to transform it from a tablet to a laptop, and three new smartphones in the Xperia range. In the field of gaming Sony is introducing the new Wonderbook for Playstation 3.

(Hall 4.2, Stand 101, contact: Daichi Yamafuji, tel.: +44 (0) 779 5011 903, email: daichi.yamafuji@eu.sony.com)


Siemens: Energy-efficiency meets user friendliness

The home appliances being exhibited by Siemens-Electrogeräte GmbH at IFA 2012 are remarkable not only on account of their energy efficiency but also because they make “a clear statement about individual lifestyles”, according to Roland Hagenbucher, General Manager of  the Home Appliance Division of Siemens-Electrogeräte. With their 48 micro-inductors the Full Area induction ovens can recognize even the smallest pans, and the hotplate even follows the pan if it is moved. The new dishwashers with ‘speedMatic’ technology only require six litres of water for 13 standard place settings. When the ‘turboSpeed‘ is activated, clean glasses and plates can be returned to the party table after only 20 minutes. With its heat pump technology the iQ 800 dryer can achieve results 50 per cent better than the threshold figure for the energy efficiency A rating.

(Hall 1.1, Stand 101, contact: Alex Kostner, telephone: +49 (0) 89 45 90 2579, email: presse.siemens@bshg.com)


A world first: Miele is presenting its scented dryer at IFA 2012

“Improved performance, greater comfort and more enjoyment” is the slogan adopted by Miele & Cie KG for its new home appliances at IFA 2012, according to the company’s managing partner Dr. Reinhard Zinkann. They include the world’s first washer-dryer that automatically scents the washing during the drying process. This is achieved by means of a small bottle, which is installed in the door and contains sufficient for 50 cycles. The scents have been developed in a perfumery in Grasse, France. Making its debut at IFA is a new wine conditioning cabinet, equipped with an angled decanting rack to ensure that the wine scale settles at the bottom of the bottle. Wine glasses can be stored in a compartment of the cabinet so that they are properly cooled prior to being used to serve white wine or champagne. The new Miele heat pump dryer requires less than 1.3 kWh of energy for seven kilograms of washing. This makes it 65 per cent more energy efficient than EEC A and accordingly it has an A+++ rating.

(Hall 2.1, Stand 101, contact: Reinhild Portmann, telephone: +49 (0) 52 41 89 19 52,

email: reinhild.portmann@miele.de)


Bosch presents energy-saving refrigerators and pet hair vacuum cleaners

The built-in combination fridge-freezer, the SmartCool, made by Robert Bosch Hausgeräte GmbH, is more economical than a low energy lamp”, according to Michael Bohn, Marketing Manager Germany, speaking at IFA 2012. These A+++ units require only 140 kWh, whereas a lamp uses 158 kWh. The company is committed to implementing the energy transition in the home and accordingly Bosch GmbH seeks to educate consumers, says Bohn. As part of this process it has introduced a free internet platform and customer service application entitled “myBosch”. Bosch aims to supply advanced technology and, with its wide range of products, to achieve the maximum spread: 50 of its fridge-freezer models are rated EEC A+++; while 30 of the cooker-oven combinations have energy efficiency that is 30 per cent better than EEC A. And outstanding performance is the main feature of the “Zoo’o ProAnimal” vacuum cleaner with its “Animal 360” set of nozzles. With its four-way fibre-removing attachment that adapts to the shape of any furniture it deals very effectively with pet hairs.

(Hall 3.1, Stand 101, contact: Astrid Zászló, telephone: +49 (0) 89 45 90 29 06,

email: presse.bosch@bshg.com)


Blaupunkt presents its “Style” on-ear headphones

An adapter for use in aircraft and a “Share your Music” function, with an audio output to enable another listener to connect up to the system are among the highlights of the new “Style” on-ear headphones, which are being introduced at IFA 2012 by Blaupunkt and the DJ duo of Milk & Sugar. The large loudspeakers in the earphones give perfect sound reproduction from a smartphone even in the street, and also serve as a headset. The manufacturers have collaborated closely with experts in the fields of audio, engineering and design in the development of these new headphones.

(Hall 3.2a, Stand 114, contact: Till Konstanty, tel.: +49 (0) 171 5271298, email: till@konstant.de)


Grundig: Impressive upsurge in sales, 100 new items in the display

With sales up by 115 per cent in Germany and by 111 per cent abroad, and more than 100 product innovations, Grundig Intermedia GmbH is staging a very confident display at IFA 2012. “Compared with 2011 we are now back among the leaders”, says Horst Nikolaus, Sales Manager. This is due mainly to sales of its televisions, with 60 new sets on show in Berlin, including the “Vision 9 Chrome” series. These sets offer integrated videotelephony as well as BabyWatch and overlay functions, the latter enabling one to simultaneously surf the internet and watch TV. With the Triple Tuner function a programme can be recorded while another is being seen at the same time, in SRS studio sound quality with a picture frequency of 400 Hz. With14 new small kitchen appliances the “Premium Line” promises to introduce a new era in elegant food preparation, according to Michael Geisler, Director Home   Appliances.

(Hall 23b, Stand 101, contact: Charlotte von Kielmansegg, telephone: +49 (0) +49,911 70 30, email: kaltwasser@grundig.com)


Metz: Boom in products ’made in Germany’

For the traditional Zirndorf-based family-run company Metz the attribute “made in Germany” remains an important factor in the consumer electronics market. Although sales declined by 6% to 124 mi. euros last year the company is hoping to cancel this deficit out this year. Under the slogan “Metz – Tradition and Future” the emphasis at this year’s IFA is on three main aspects: outstanding sound, first class reception and the integration of smart TV solutions. And individuality is an important part of the Metz product range too. “Our Metz manufacturing system is unique, and even allows batches of just a single unit to be produced”, explained Dr. Norbert Kotzbauer, General Manager of Metz-Werke yesterday during the press conference. The company expects to sell some 100,000 television sets this year. Of the company’s total sales, 77% are obtained in the consumer electronics sector, 16% with photo electronics and 7% with plastics technology.

(Hall 21b, Stand 102, contact: Thomas Hey, tel. +49 (0) 911-9706-267; email: presse@metz.de)






Preview: “Today at IFA 2012”, 31 August 2012


Details of all current press events and other events at IFA can be found on the internet at www.ifa-berlin.com (Events/Congresses).



Press events


9 – 9.45 a.m.

Sol Republic European Headphone Launch Press Conference

Venue: Hall 14.2/ Oslo Room

10.30 a.m. – 12 midday

Press Conference Deutsche TV-Plattform

Venue: Hall 11.1, TecWatch Forum

10.30 a.m. – 1 p.m.

Opening tour of IFA

Starting at: North entrance, Hall 19

11 – 11.45 a.m.

Press Conference National Association of the German Hearing Aid Industry

Venue: Hall 9 / Stand 103

11 – 11.45 a.m.

Sonic Chair - sit inside sound

Venue: Hall 15.1 / Stand 103

11.30 a.m. – 12 midday

Press Conference Handpresso

Venue: Hall 8.1 / Stand 110


12 – 1 p.m.

Dyson Discussions with the Press

Venue: Hall 4.1 / Stand 204


12 – 1.30 p.m.

International Acer Press Conference

Venue: Grosser Stern/ Hong Kong Room


12.30 -1 p.m.

Press Conference Beurer GmbH

Venue: Hall 4.1 / Stand 205


1.30 – 2 p.m.

Leifheit IFA Press Lunch

Venue: Hall 6.1 / Stand 105


1.30 – 2.30 p.m.


Venue: Grosser Stern VIP Room 1


2 – 3 p.m.

Gtech Press Conference: A new era in vacuuming

Venue: ICC Berlin, Salon von Stephan


2 – 3 p.m.

Press Round Table on the strategic realignment of Gigaset with Charles Fränkl (CEO Gigaset)

Venue: ICC, Conference Room 38


2 – 3 p.m.

Scandinavian Press Conference

Venue: ICC Hall 8


3.30 – 5 p.m.

Norwegian Press Conference

Venue: ICC Hall 8


4 p.m.

Presentation of the "Innovation Platform Anhui- Lower Saxony"

Venue: Hall 7.3 / Berlin Room


4 – 6 p.m.

ARD/ZDF Prize »Women + Media Technology« 2012

Venue: Hall 7.3 / Europa Room


4 – 5.30 p.m.

EURONICS International Press Conference

Venue: IFA Red Lounge, Marshall-Haus


5 – 6 p.m.

Blue Hour for journalists on the combined Networked Homes + Living stand of VDE, ZVEH and ZVEI

Venue: Hall 11.1 IFA TecWatch


5 – 8 p.m.

EASYPIX -Press Happy Hour with cocktails

Venue: Hall 17 / Stand 108

6 p.m.

Innovation Award in China Home Appliances

Venue: Hall 7.3 / Berlin Room


7 – 10 p.m.

CHIP Lifestyle Award 2012

Venue: IFA Red Lounge, Marshall-Haus

More details can be found at www.ifa-berlin.com.