This year Cable Congress welcomes a very special guest. Neelie Kroes, Commissioner for Europe’s Digital Agenda, joins us to address cable’s important role in reaching the Digital Agenda targets for superfast broadband networks. By competing head on with incumbent operators, cable increases the sense of urgency for other players to deploy next-generation network infrastructure, such as fibre.
The following key topics are being covered this year:
• Embracing the digital opportunity: Cable's experience to offer multiple services, a managed digital platform and ever better customer service, puts it in a unique position to deliver the promise of the digital world, seamlessly connected, simply integrated
• Technology is now our campfire: Digital media are the new meeting points or campfires by which people tell stories in unique ways – exploring the evolving role of the storyteller, and the channels used to communicate
• Assessing exclusive content deals as a weapon in the battle for the consumer: Can brands leverage on exclusive content? What is the impact on customer acquisition and loyalty?
• Blurring the division between TV screen and PC: Addressing challenges from both policy and commercial angles in the Europe of tomorrow, including the OTT threat, net neutrality, and copyright reform
• Wireless infrastructure and the multi-screen end user: How do competing companies get the balance right between focusing on technology while staying relevant to the consumer? Why is a wireless infrastructure such a competitive element today?
• Introducing energy efficient products: Exploring both device and system architecture designed to reduce power consumption. What are the technical challenges, and how can they be overcome?
• Pioneering new approaches: what are the cable industry’s COOs thinking about, and how are they driving performance in today’s challenging environment?
Cable Congress is more than just a conference. Online networking, networking breaks, special networking zones and the Gala Party give you the opportunity to meet everyone who is important to your business. The exhibition features some of the world’s most significant solutions and technology providers: an opportunity for you to see, touch and try the latest products to hit to the market.
