GSMA Announces Five New ADCs as Part of App Planet at Mobile World Congress
The GSMA today announced that the CEOs of Cisco, Ericsson and Telefónica are scheduled to deliver keynote presentations at the 2011 GSMA Mobile World Congress, which will be held 14-17 February, 2011 in Barcelona. The GSMA also announced five new application developer conferences (ADCs) as part of its App Planet event at Mobile World Congress.
"The 2011 Mobile World Congress will showcase the breadth of companies who are placing mobile at the heart of their business strategies," said Michael O’Hara, chief marketing officer, GSMA. "From our thought-leading conference programme to the exhibition showcasing the latest technologies, Mobile World Congress will offer attendees a view into the future of mobile and how mobile is transforming the way the world lives and works."
Recently confirmed Mobile World Congress keynote speakers are:
· John Chambers, Chairman and CEO, Cisco Systems
· Hans Vestberg, President and CEO, Ericsson
· César Alierta, Executive Chairman and CEO, Telefónica
Previously announced speakers include:
· Daniel Hajj, CEO, América Móvil and Telcel
· Randall Stephenson, Chairman, CEO and President, AT&T
· Eric Schmidt, Chairman and CEO, Google
· Peter Chou, CEO, HTC
· Paul Otellini, President and CEO, Intel
· Steve Ballmer, CEO, Microsoft
· Stephen Elop, President and CEO, Nokia
· Ryuji Yamada, President and CEO, NTT DoCoMo
· Paul Jacobs, Chairman and CEO, Qualcomm
· Jim Balsillie, Co-CEO, Research In Motion
· Masayoshi Son, Chairman and CEO, SoftBank
· Jack Dorsey, CEO, Square
· Dick Costolo, CEO, Twitter
· Vittorio Colao, Chief Executive, Vodafone
· Sir Martin Sorrell, Chief Executive, WPP
· Carol Bartz, CEO, Yahoo!
Keynote sessions at Mobile World Congress focus on the following topics: "The View from the Top", "The Power of Applications", "The Evolution of the Mobile Internet", and "Connecting the Dots: A 360° View on Consumer Electronics".
In addition to the keynote programme, the Mobile World Congress conference will feature the Mobile Ad Forum, which addresses the unique requirements of brand and services marketers, advertising agencies, mobile operators and others in the mobile advertising value chain, as well as the App Planet Forum, which explores opportunities and issues in the mobile applications space. The conference programme also includes dedicated conference tracks focusing on areas such as Embedded Mobile, mHealth, Mobile Money, Next-Generation Network Technologies and OSS/BSS, as well as additional sessions covering a range of topics such as augmented reality, business strategy, cloud computing, enterprise mobility, media and entertainment, the mobile Internet and network capacity, among others.
New ADCs at App Planet Forum
The GSMA today announced that Microsoft, Nokia, the Wholesale Applications Community (WAC) and Wireless Industry Partnership (WIP) will be holding ADCs as part of App Planet. App Planet will also include an LTE forum, with a variety of partner-led sessions.
The current schedule at App Planet is:
Monday, 14 February – WAC App Developer Conference
Monday, 14 February – Nokia App Developer Conference
Tuesday, 15 February – BlackBerry Developer Day by RIM
Tuesday, 15 February – Samsung App Developer Conference
Tuesday, 15 February – HP webOS App Developer Conference
Wednesday, 16 February – Mobile Sync
Wednesday, 16 February –Windows Phone App Developer Conference
Wednesday, 16 February – LTE forum
Thursday, 17 February – Macworld Mobile
Thursday, 17 February –WIPJam
Thursday, 17 February – Mobile Cloud Forum with Cisco, HP, Huawei and NEC
Thursday, 17 February – IMGA ADC and Awards Programme
The App Planet Sponsor for Mobile World Congress is ACC1Ó, the agency set up by the Catalan government to make Catalan enterprises more competitive throughout the world. For more information on App Planet at Mobile World Congress, please visit http://www.mobileworldcongress.com/app_planet.
