Cisco is no longer displaying online ads on YouTube as a result of fears its ads may appear on sensitive content on the platform, according to Reuters, citing a statement from Cisco’s chief marketing officer, Karen Walker (photo). Cisco's move comes after a CNN report in April said Cisco was among the 300 companies that ran ads on extremist channels on YouTube, according Telecompaper. Walker said on Cisco's blog the company would not like its ads to “accidentally end up in the wrong place, such as on a streaming video with sensitive content.”
Cisco said it will continue to use YouTube as a platform to its Cisco’s video content.
Alphabet’s Google, which owns YouTube, said it partnered with advertisers to change the ways in which YouTube is monetised. YouTube said in April it already removed 5 million movies from its platform for content policy violations in Q4 2017 and prevented their viewing.
