Facebook has launched its video platform Watch worldwide. Started in the US a year ago, Watch already has over 50 million users spending at least a minute on the video platform each month, the company said. The site offers a range of content, from user-generated videos to live events like sports and original content commissioned by Facebook, according Telecompaper.
Watch is featured on the social network on its iOS and Android apps as the Watch icon in the shortcuts bar or the 'More' bookmark. It's also available on Apple TV, Samsung smart TVs, Amazon Fire TV devices, Android TVs, Xbox One and Oculus TV.
The Watch feed highlights videos from other pages followed by the Facebook user and can be customised according to their interests. Users can also save videos from their news feed to Watch to view later.
Facebook has been steadily adding more social features to Watch, such as Watch parties for viewing as a group, options to comment and interactive videos such as game shows. It's also been adding more options for publishers to insert ads in videos and track performance.
The Ad Breaks service is available to start in the UK, Ireland, Australia and New Zealand, with more countries to follow. Facebook takes a 45 percent share of the ad revenue, with the remainder for the content creator. Creators need to have a minimum number of views on the platform before they can start inserting ads.
