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Fixed and mobile telecommunication network operators wishing to differentiate service, raise ARPU and reduce churn through the adoption of a multi-play position can now quickly bring to market hybrid IPTV and over the top (OTT) internet delivered content with Perception from media technology and content distribution specialist Vision247. John Mills, CEO, Vision247, says: "The emergence of larger screen phablets and the popularity of tablet devices finally makes IP and OTT TV services a prime differentiator for operators seeking to offer multi-play packages that include home and mobile connectivity." Perception is a pre-packaged, fast to deploy, highly scalable, end-to-end content acquisition, management and distribution platform which supplies network operators with IPTV middleware, content management, billing and monetization for delivery of premium linear broadcast and video on demand (VoD). Full integration with SmartTVs, set top boxes (STBs) and transcoding for iOS and Android smartphones and tablets ensures content is automatically optimised for the highest viewing quality.

The platform’s Multimedia Gateway Cloud ensures innovative, personalised services keep subscribers ‘sticky’ with an electronic program guide (EPG) for IPTV and IP radio streams which integrates start over/catch up Time Shift functionality and comprehensive network personal video recorder (nPVR) functionality. Subscribers can select to watch, pause, jump back, or restart any programme on the EPG. They can begin watching on one screen, pause or stop, and pick up the programme again on another screen, or even record a programme from devices which do not normally support recording. IPTV subscribers have the freedom to find, keep or watch any programme, even those they have missed, instantly on any device, anywhere.

The provision of OTT pay per view content - from single shows to series links and the latest movies - is not limited to multi-play subscribers, providing operators with an additional revenue stream and route to new subscriber acquisition. Regionalisation and white labelling of the platform and apps for smartphones, tablets, STBs and SmartTVs enables Perception™ services to also be provisioned to MVNO partners as an additional revenue stream.

Perception makes full use of high speed broadband, WiFi, 3G and LTE network connections, providing hundreds of channels of 2D standard definition programmes, high definition (HD) content up to 1080p, 4K UHD video formats and 3D channels.

"Rather than becoming trapped in a price discounting scenario, operators that wish to maximise success from the delivery of television services must differentiate their broadcast offering. Only with innovative, high quality, personalised services which deliver the widest choice in terms of content and consumption can network operators hope to drive uptake and generate new ongoing revenues," says Mills.

The service provider can fully define and categorise the IPTV and OTT streams within Perception™ through a range of commercial packages including free-to-view, subscription time-based services and pay-per-view services.

Vision247 will be presenting Perception at IBC 2013, RAI, Amsterdam, 13th-17th September. Hall 14, stand 14.273.

There will be a demonstration of Perception on Monday 16th September at 10.30 in the Connected World Theatre.

The Vision247 Perception platform supports delivery to the following environments:

· Telecommunications provider set-top boxes

· All Android version 2.3 or later phones and tablets

· All Android Google TV set-top boxes and television sets

· All iOS version 5 or later phones, tablets and iPods

· Web portal access to be launched in 2013

About VISION247

VISION247 is a high growth media technology and content distribution company providing end to end solutions to television channels, content owners, telcos and ISPs. Its services include satellite playout, studio facilities, multi-screen and OTT IPTV services and smart TV and mobile apps. In 2012 VISION247 launched the UK’s largest internet-delivered TV service on connected FreeviewHD, which currently has more than 60 channels of premium and interactive content including Vision TV Network. In 2013 Vision247 acquired Perception, a complete and fully scalable multiscreen IPTV platform, with industry-leading cloud-based features, designed for Telcos and ISPs that require a commercially flexible and rapidly deployable solution.

Headquartered in London and with offices in the UAE, Vision247 creates innovative, compelling TV and video services for connected audiences worldwide. www.vision247.com