The cumulated volume of transactions processed through the Orange Money service is set to double by the end of the year, compared to over EUR 2 billion as of the end of 2013, Orange Money AMEA director Alban Luherne (photo) told Agence Ecofin, according Telecompaper. He explained that despite Orange's strong brand and quality service and customer experience, most of the operator's customers in Africa are on prepaid plans, so more prone to churn. For this reason Orange Money was first developed as a loyalty tool for its African customer base, he said. Orange money is now a growth lever as it multiplied its partnerships since the start of the year to extend the service's distribution in Africa. The latest announcement, on 17 September, was the extension of its partnership with Bank of Africa (BoA) after a successful pilot in Madagascar. The service currently has around 12 million subscribers, including over 3 million in Cote d'Ivoire.
