As connected TVs become more affordable and sell in greater numbers, OTT functionality is increasingly becoming the standard whether the consumer is seeking it or not. IMS forecasts that shipments of connected TVs will reach 180 million in 2016. It adds that connected TV shipments will outstrip shipments of all other consumer OTT devices by 2015.
Paul Erickson, Senior Analyst at IMS Research says: "As broadband penetration increases worldwide and OTT functionality becomes commonplace in all but the lowest-end TVs within the next two years, it sets the stage for connected TVs to be the most globally-significant OTT video device over time." source: Digital TV Europe News.
At the OTTtv World Summit 2011, the relationship between Connected TVs and OTT will feature regularly throughout our programme:
On the Multiplatform TV Day:
• Stacey Seltzer, Head of Smart TV, LG Electronics will be giving a talk on ‘How Connected TVs Create New Media Value Chain’
• Tim Hadley, Director, Corporate Communications, Omnifone will be discussing ‘Cloud Based Content Services through Connected CE Devices’
On Day Two:
• Suveer Kothari, Head of International, Google TV, UK will be talking about ‘Demystifying the Smart TV Revolution’
• Richard Lindsay-Davies, Director General, Digital TV Group, will be giving a regulator’s POV on his talk: ‘Implementing a Common Standard for Connected TV’
• Tobias Trosse, CEO, Putpat TV, Germany will be advising on ‘How to create a successful video app on Connected TVs’
• Peter Johnson, CEO, ATVOD (Authority for Television on Demand Ltd), UK considers ‘Establishing best practice steps for accessing challenging content on Connected TVs’
On Day Three:
• Simon Calver, CEO, LOVEFiLM, UK will be delivering a speech on 'Maximising revenue and paving out future plans in connected TV space'
• Bernhard Hafenscher, Head of Business Development, Red Bull Media House GmbH, will be talking about ‘Launching a Unique Content Application on Connected TVs: Offering Live Streaming and On Demand Side by Side’
• Leslie Golding, CMO, Acetrax, UK will be examining ‘Top Selling Content on Connected TVs’
• Mike Johns, CEO, Digital Mind State, USA will be delivering a presentation on ‘Transferring the PC and Mac experience to the Connected TV’
The OTTtv World Summit 2011 will build on last year's event by looking into the future of TV delivery. Last year we had 35 countries present, 62% of the delegates were at a CXO level and 55% were Service Providers.
