The number of smartphone shipments reached 338 million in Q2 2015, representing a y-o-y growth of 16%, according to Juniper Research. The launch of the P8 helped Huawei to nearly 50% y-o-y growth, while Xiaomi, its nearest rival, shipped 20.5 million, representing an increase of a third compared to this time last year. Juniper notes that the key difference between Huawei and Xiaomi is that Huawei is currently making an effort to expand beyond Asia. Xiaomi is not, leaving it vulnerable to the slowing of the Chinese market, which is also affecting ZTE, according commsmea.com. Samsung shipments have continued to decline. The launch for the S6 and S6 Edge, expected to ship between 60 and 70 million by the end of 2015, was blunted by reports of delays in components. As a result, the company has not been able to ship the volumes it anticipated and will be ‘adjusting the price’ of the devices to boost sales ahead of new high-end model launches expected in Q3.
Apple’s record-breaking streak with the iPhone continues, with 47.5 million unit sales fuelled by growth in China, with y o-y revenues for the region increasing 112% to over $13 billion.
LG posted 14.1 million shipments, representing a y-o-y decline of just under 3%.
Microsoft is steadily increasing shipments in the lead up to Windows 10 for phones, shipping 8.4 million devices, a 12% increase over last year.
BlackBerry’s decline continued, with shipments just above the 1 million mark as the release schedule is slashed from four phones a year to one or two.
