Vodafone Romania offers all individual customers, either subscribers or prepaid service users, the possibility to receive bonuses in Supernet 4.5G network based both on the mobile data traffic they consume and on the data traffic of other users, regardless of their network. “With this new offer, we build further on two of our strategic business directions, digitalisation and expanding our portfolio by adding options adapted to families and groups of people close to each other. We provide our customers with a new digital tool that allows them to enjoy connectivity in the best network with their families and dear ones,” stated Mostafa El Beltagy, Consumer Business Unit Director, Vodafone Romania.
The offer allows any Vodafone individual customer to accumulate bonuses by using NetPrimesti application, available in Google Play and App Store.
By using the app, customers can initiate or join a mobile users group made of up to seven family members or dear ones, whose total data traffic cumulates for 15 days. The amount thus calculated becomes the data bonus that is added directly in individual customers’ accounts, Vodafone prepaid and subscription users, and is valid for 15 days.
Data bonuses thus accumulated can go up to 25 GB per beneficiary within each 15-day interval and up to 50 GB per month. Mobile users from other networks, as well as Vodafone Romania enterprise customers can also join such groups by using NetPrimesti app and contribute to the bonuses received by individual Vodafone customers.
Vodafone Romania customers also receive an extra one-time bonus of 10 GB at the first enrolment within a group from the NetPrimesti app, called “Smart Family”.
The campaign is available until June 15, 2018. NetPrimesti app is available with enriched features, besides the basic one designed for measuring the data traffic. Once installed, the app cumulates the data consumption of all users within a group. All details about the campaign, the rules for setting up a group and inviting new members are available on https://www.vodafone.ro/smartfamily.
The new Vodafone Romania offer is promoted through a campaign run on TV, radio, online and outdoor, built around the message "All for one and one for all". The company will continue to build on the integrated creative platform launched within the previous campaigns. The protagonists of the new ad series remain actors Vlad Ivanov, in the role of the father, Maria Popistasu, playing the mother, and the two children impersonated by Stefan Iancu and Ana Maria Vinau.
