- Vodafone Romania launches Homemade.ro, a new video section on the Vodafone live! mobile portal
- Free access for Vodafone Romania customers to exclusive video content
- Best rated videos prized weekly with 1.000 RON by Vodafone
Bucharest, April 26, 2007 – Starting today, Vodafone live! 3G users can enjoy a wide variety of exclusive video content, under a new section on the mobile portal, called Homemade.ro. Through the agreement with www.homemade.ro, Vodafone provides its customers with free access to the content published on the first Romanian videoblog, directly on their mobile phones.
The videos posted on www.homemade.ro are exclusively user generated, by means of the mobile phone, camera or webcam. The website encourages users’ creativity by launching a contest every week. Visitors are invited to rate the published videos, on both www.homemade.ro and the Vodafone live! portal. The best rated video is announced, at Homemade.ro TV show, on TVR2, every Friday. The awards, worth 1,000 RON each, are offered by Vodafone.
Video services, next to music and information, represent one of the main categories on Vodafone live! 3G. Vodafone Group has recently announced three strategic global partnerships for expanding the range of Internet services and exclusive content, with YouTube – the most popular video sharing website, MySpace - the world’s leading lifestyle portal and eBay – the largest online auction website.
Through strategic exclusive partnerships, on both global and local level, Vodafone live! brings users the most extensive and rich multimedia content offer on the Romanian market, available on the mobile phone: innovative music services - Radio DJ and Full Track Music Download, mobile TV, latest news and information, sports, games, ring tones, images and themes.
Vodafone Romania, a subsidiary of Vodafone Group Plc., had 7,717,000 customers, as of December 31, 2006. Vodafone is the world’s largest international mobile telecommunications group with equity interests in 25 countries and Partner Networks in a further 36 countries. Providing a full range of mobile telecommunications services, including voice and data communications, Vodafone currently serves 200 million proportionate customers worldwide.
