The World e-Reading Congress 2012 is dedicated to equipping book, newspaper and magazine publishers with the intelligence and strategic insight to overcome the commercial, partnership, retail and distribution challenges inherent within the transition to digital.
The World e-Reading Congress 2012 will focus on:
Accelerating in to the digital space
Determining the economics of innovation
Finding new markets for digital content
Harnessing new distribution channels
Driving consumers to the point of sale ...and many more topics...
The speaker line-up already includes:
Ravi Dhariwal, CEO, Times of India
Santiago De La Mora, Director of Print Content Services, Google
Farzad Jarmal, Digital Director and Group Internet Controller, Northern & Shell
Oscar Grut, Managing Director, Digital Editions & Group General Counsel, The Economist
Gerd Leonhard, CEO, The Futures Agency
Juan Lopez-Valcarcel, Director, Digital Product and Consumer Technology, Pearson PLC
Publishers attend The World e-Reading Congress to:
Leverage the booming device market as a tool to compel buy-in
Balance the economics of eBook acquisition, production and investment strategies
Overcome threat posed by volume, speed and efficiency of aggregated content
Profit from the widespread demand for English language/translated content in the global market
Deliver customizable and engaging opportunities to advertisers that will bring return
Engage strategies to make content engaging and discoverable
