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by Ian Scales, Managing Editor, TelecomTV

 

ccc It just gets bigger. Mobile World Congress is nearly upon us again and although we all like to exhale deeply and puff our cheeks at the thought of all those acres of stands and throngs of people, we all know we really like it. MWC is the ‘must attend’ event in telecoms: you have to be there and you know it’s going to be worth the time and effort. Indeed, when you get to Barcelona you’ll immediately see that what we used to call the mobile industry is now morphing inexorably into something much bigger than handsets and radio technology.

Last year was the 20th anniversary of the Memorandum of Understanding that kick-started GSM, which in turn created a huge market for mobile technology. Now, as the $10 handset becomes a reality, the industry is preparing for the next phase - this is where the technology becomes a platform for broadband-based applications and content on a truly global basis. We’ll simultaneously have handsets cheap enough for practically anyone on the planet to own and broadband-optimized mobile terminals so sophisticated that they’ll get up and make your breakfast in the morning... OK, a slight exaggeration, but you get the drift. TelecomTV is there too. We’re Mobile World TV and we’re also bigger and better than ever before with the largest screens in Europe (so large that the Great Wall of China and Martyn Warwick’s face are the only two things that can be seen clearly from space).

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Mark Smith
Mark Smith of the GSMA tells TelecomTV’s Martyn Warwick about the main themes behind this year’s congress and why subjects like entertainment are so successful at attracting the big names of the industry. Watch now

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Mobile World TV Feature
A look back at the activities and highlights of 3GSM TV at 3GSM World Congress 2007 as we look forward to the forthcoming 2008 event and the transition to Mobile World TV. Watch now

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Guy Daniels, Director
TelecomTV’s Guy Daniels talks to Martyn Warwick about his experiences, good and bad, directing the Mobile Planet documentary. Watch now

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Monetising Personalisation
Employing subscriber knowledge to monetise the long tail of content and deploy Mobile Advertising solutions that actually work. Watch now

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Mobile Planet Preview
In Sept. 1987, 15 European telecoms operators in Denmark signed a document paving the way for global mobile. The Mobile Planet documentary previews what is to come at the full preview to be held at Mobile World Congress 2008. Watch now